Jérôme Delacroix – Resume

Jérôme Delacroix
Jérôme Delacroix

20 years+ professional experience in IT,
Digital, Management, Consulting and Marketing.


IT, digital, and marketing leader with over 20 years of experience driving growth and innovation for global organizations. Proven ability to manage international projects and build high-performance teams. Fluent in English, French, and conversational Mandarin Chinese.

Management skills

  • Team building
  • Leadership
  • Business Development
  • Project management

Technical skills

  • Digital marketing & SEO
  • Content strategies
  • WordPress, YouTube
  • LaTeX, HTML, Python

Soft skills

  • Cross-cultural communication
  • Public speaking
  • Business Development
  • Networking

Professional Experience

Apr 17 – Today: ORGANIZATION FOR THE PROMOTION, PROTECTION AND PROGRESS OF THE FROGANS TECHNOLOGY (Technological SDO – Standards Developing Organization –)

Head of local branch development

  • Established Beijing branch and expanded company presence in China, hiring local team and securing offices. Navigated complex administrative processes and regulatory requirements to set up new legal entity. Adapted processes and best practices to fit local culture.
  • Forged partnerships with key players in China’s internet industry including government agencies, academic institutions, tech giants and fellow Western SDOs.
  • Set up and led seven collaborative educational projects with “École Centrale de Pékin“, the Sino-French Engineer School of Beihang University in Beijing, to strengthen OP3FT’s position with Chinese officials and key stakeholders.
  • Represented organization at high-profile events worldwide (Internet Governance Forum, China Internet Conference, Hong Kong Arbitration Week…).

Jul 10 – Apr 17: SMARTWORDS – CONTENT MARKETING AGENCY (SELF-OWNED)

Founder and managing director

  • Founded and bootstrapped agency, winning 20+ clients (consulting firms, startups, nonprofits, insurance companies, business associations…).
  • Designed content marketing strategies (targets, goals, planning), created content (blogs, white papers, magazines, videos, presentations), optimized spread of content through various channels (social media, newsletters).
  • Designed inbound marketing campaigns, including landing pages and call-to-actions. Managed end-to-end project lifecycles from planning through analysis and optimization.
  • Worked on increasing content reach through backlinking, SEO, “snacking content”.
  • Shared insights and expertise through speaking engagements, media interviews, and published articles.

Dec 08 – Jul 10: B-PROCESS – ELECTRONIC INVOICING (NOW PART OF SAP GROUP)

Electronic Invoice Project manager

  • Wrote proposals, business cases, requirements analyses and process designs in partnership with pre-sales consultants.
  • Managed teams of 10+ developers to build, implement and test global invoicing solutions.
  • Liaised between technical staff and business stakeholders to align on project goals and timelines.
  • Managed customer relationship and customer support.

Feb 07 – Dec 08: NEARBEE – SAAS SOFTWARE EDITOR (STARTUP)

Co-founder and key account manager

  • Co-founded and helped build Nearbee’s SaaS platform from the ground up as Key Account Manager.
  • Drove platform UX and UI design and enhancement based on user feedback.
  • Contributed to establishing initial partnerships and reseller relationships to drive customer acquisition.
  • Managed implementation of Nearbee’s solutions for 15+ enterprise clients. Managed customer relationship and project management. Hired, supervised and coached a team of 20 off-shore developers to ensure timely delivery of complex custom projects.
  • Prepared fundraising brief, took part in meetings with business angels.

Apr 04 – Jan 07: COOPERATIQUE – COOPERATIVE MANAGEMENT CONSULTANT AND TRAINER (SELF-OWNED)

  • Conducted research on team management and business transformation, becoming a published author with the first French book on wiki technology.
  • Provided coaching, change management consulting and training to 10+ clients, guiding adoption of new technologies like blogs, wikis, and social networks.
  • Grew client base through public speaking engagements, published articles, and digital presence including cooperatique.com blog.

Nov 02 – Mar 04: FREELANCE JOURNALIST

  • Conducted over 200 interviews with C-level executives and industry experts to uncover key insights and perspectives.
  • Versatile writing on diverse topics, including emerging technologies, corporate strategies, executive leadership and workplace culture.

Oct 01 – Oct 02: LE PUBLIC SYSTÈME HOPSCOTCH – OPERATIONAL MARKETING

  • Managed three marketing campaigns, including briefing staff, overseeing creative teams, and managing production.
  • Won tender for a start-up incubator – Supported client’s business growth by organizing networking events, email campaigns, and direct mail – Built relationships with business leaders in the startup/tech community, facilitating networking and partnerships – Organized events (over 100 people).
  • Developed expertise in operational marketing spanning print, digital, and live channels.

Mar 98 – Sep 01: ACCENTURE – IT AND MANAGEMENT CONSULTING

Business reengineering consultant

Managed large-scale digital transformation initiatives:

Roll-out of PeopleSoft Financials at Carrefour retailer in 40+ countries and 500 stores:
  • Played a key role in a project team of over 100 consultants, ensuring effective collaboration and contributing to project success.
  • Managed program activities, including planning, KPI definition, and updates.
  • Analyzed and reported on open issues.
  • Took charge of designing and building reports, along with handling debugging tasks.
  • Operated throughout the day using English for all tasks.

Other assignments included:

  • Specified a new e-commerce platform and data analytics for Ricoh, through requirements gathering and system design.
  • Designed Bouygues Telecom’s strategy for shifting stores’ accounting and sales systems from French Franc to Euro – Designed training plan for employees.

Education and Languages

1997-1998 Post-graduate degree in technology management – ECOLE CENTRALE PARIS

1994-1997 MSc in management – HEC (HAUTES ETUDES COMMERCIALES) – Paris
Major in Marketing. Second major in Eurasian economies and cultures.

Languages
French: mother tongue
English: international professional proficiency
Mandarin Chinese: HSK3.

Books, Blogs and Videos

Sur le même thème :

Jérôme DelacroixMon CV – Jérôme Delacroix